President of Her Campus at UCLA
Intern at Presidio Communications
Caroline Baetkey
Welcome to my Digital Portfolio!
I am a senior at UCLA, majoring in History and minoring in Film, Television, + Digital Media and Digital Humanities. I am your PR, Marketing, and Social Media expert, with 3 years of experience already built up just during my college career alone. Feel free to check out my web portfolio to learn more about me and my various areas of expertise. And don't be afraid to contact me to find out more!

A Little About Me...
I am currently interning for Presidio Communications, a PR, Marketing, and Public Affairs firm located in Anaheim, California. At Presidio, I assist with the creation of graphics, social posts, and newsletters for clients, which include school districts, political officers, non-profit organizations, and more. I have also interned at the Michele Marie PR Agency in Beverly Hills, California, where I was involved in numerous projects, including celebrity outreach, gifting, and data compilation. In addition to this, in 2019, I was an intern for RQ Agency, an up-and-coming marketing agency in LA. While working there, I was involved in the creation of campaigns for companies like HBO, YouTube, Samsung, and Google. I am the 2020-2021 President and Campus Correspondent for Her Campus at UCLA, a branch of the #1 national collegiate women’s online magazine. In this role I organize and oversee all of HC at UCLA's events, content creation, and outreach. I am also a Campus Trendsetter for Her Campus Media, which provides me with various brand ambassadorship opportunities each month. In my spare time, I also run an Instagram blog, luxe and lovely, which is linked further down below.
PRESIDIO
Diverse Communications
HER CAMPUS at UCLA
Social Media Management
MICHELE MARIE PR
Fashion Public Relations
RQ AGENCY
Influencer Marketing

Presidio Communications: Intern
June 2020 - Present
Responsibilities include creating graphics for Presidio's social media, as well as making graphic requests for clients. The role also entails the compilation of potential client information on comprehensive spreadsheets, authorship of timely and insightful blog posts, and efficient social media management. The latter facet encompasses drafting captions, branding images, and selecting the most effective hashtags for posting. Presidio clients include school districts; city councilmen, school board members, and other political officers/public servants; non-profit organizations, and more.
Her Campus at UCLA: President + Campus Correspondent
April 2020 - Present
Her Campus at UCLA is an Elite Level Chapter of the #1 online magazine for college women. The role of President requires supervision of HC at UCLA's Executive Board, the general staff, all of HC at UCLA’s social media accounts, and all hosted events. The role of Campus Correspondent entails weekly communication with Her Campus nationals, oversight of the production and editing of all content, action as sole signatory, and management of collaborations with name-brand clients on national marketing campaigns.
Michele Marie PR Agency: Fashion PR Intern
January 2020 - June 2020
This role entails organizing the company’s showroom, assisting with sample trafficking, inventorying client gifting, assisting with pulls from stylists, and managing celebrity gifting. Clients include Vince, Converse, Joe’s, Splendid, Mejuri, Mattel, Coca Cola, and more.
Her Campus Media: Campus Trendsetter
February 2020 - Present
Position entails working with Her Campus Media to partner with different brands, so that I can share them, through my personal social media, with the UCLA community.
RQ Agency: Marketing Intern
February 2019 - May 2019
Duties included taking notes during meetings, mastering data entry for “Hitlists,” researching potential clients and venues, creating comprehensive spreadsheets, generating ideas during brainstorming sessions. Participated in campaigns for companies such as HBO, Pizza Hut, YouTube, Samsung, Google, and more.
Her Campus at UCLA: Co-Director of Social Media
September 2018 - April 2020
Role required the supervision of content creation for HC at UCLA's Instagram, Facebook, and Twitter accounts, as well as the analysis of those platforms and their performances. It also entailed routine posting on all social media channels and the authorship of punchy post captions and insightful articles. Attended Her Conference 2019 and also received award for Staffer of the Week in 2019.
UCLA CMRS Conference 2018: Panel Chair
June 2018
Attended conference entitled First Do No Harm: On the Interplay of Folklore, Myth, and Medicine from the Ancient World to the Renaissance and Beyond. As panel chair, was required to introduce a graduate student speaker for her paper presentation, and then led the discussion after she was finished.
Alpha Delta Pi Sorority: Member of the Alpha Chi Chapter at UCLA
September 2017 - Present
Member tasks include attendance of weekly chapter meetings, engagement in sisterhood, and participation in philanthropy events for the Ronald McDonald House Charity. Also was a member of ADPi UCLA's Bylaws and SWOT (Strengths, Weaknesses, Opportunities, + Threats) Committees.

Awards
&
Achievements
Disney
Scholar
2017 - 2021
Featured in the
Daily Bruin
2020
UCLA Dean’s
Honors List
2017 - 2021
National Scholastic Writing Awards:
Gold Key
2017

Writing Sample
Excerpt from an Academic Paper on Walt Disney
One of the greatest influences upon Disney’s work was European art. This is evident in his company’s prolific use of anthropomorphism––the humanization of animals––which was something that began in Europe as a vehicle for comedy (Allan, 20). Artists that worked for Disney drew much of their inspiration for their animal characters from a 19th century French artist, Honore Daumier; he exaggerated human qualities by giving them to animals, something that greatly appealed to the already caricaturistic style of the Disney animators (Allan, 20). Through anthropomorphism, animators were opened to a breadth of comedy and fantastical abilities that appealed to a wide audience, as Winsor McCay had first demonstrated in 1914 with Gertie the Dinosaur (Pallant, 14). The Disney artists’ appreciation of anthropomorphism was even carried into many of the studio’s earliest cartoon series, such as the Alice Comedies (Disney, 1923-1927) and Silly Symphonies (Disney, 1929-1939). The Alice Comedies, which began in 1923, started off with a live-action girl accompanied by a singular animated cat, but, by the end of the series in 1927, contained a plethora of animated anthropomorphic animals (Allan, 20). So, in that series, not only was inspiration taken from the English author Lewis Carroll and his book Alice’s Adventures in Wonderland, but from the European cartoonists who had popularized humanized animals. Silly Symphonies went even further with this, as all episodes were completely animated, and many starred casts of all anthropomorphic creatures.
And, the art of Disney’s projects was influenced not only by artists from the previous century, like Daumier, but by European artists who worked at the Disney studios. A prime example of this is Albert Hurter, a Swiss animator, who took the idea of anthropomorphism to the next level. Instead of giving human qualities to just animals, Hurter humanized any and all inanimate objects. According to Disney expert and professor Robin Allan, “flowers, plants, furniture, and utensils took on strange and sometimes alarming life under [Hurter’s] pen” (29). Hurter also had a love of gothic fantasy that was reflected in many of Disney’s earliest works, like the Silly Symphonies. For example, the first installment of the series, entitled “The Skeleton Dance,” not only harkened upon “nineteenth century gothic melodrama” (Allan, 25) in art––which was first showcased by the illustrators of Charles Dickens and Edgar Allan Poe, two English writers––but upon the humanization of lifeless bones, by way of dancing skeletons (Silly Symphonies). In the book Demystifying Disney, by Dr. Chris Pallant, it is also written that “‘The Skeleton Dance’ afforded Disney unanimous critical acceptance,” which, in turn, allowed Disney’s studios to continue producing these Europe-influenced cartoons (21). The continuously reaffirmed success of Disney’s anthropomorphic characters, of course, was also crucial for the longevity of some of his most well-known characters, such as Mickey Mouse and Donald Duck. Mickey Mouse first appeared in the 1928 short “Steamboat Willie,” where he engaged in a raucous, music-filled battle against an anthropomorphic cat, Pete (Allan, 24). The short was incredibly successful, and opened the door for Silly Symphonies to enjoy similar fortune. Thus, European styles of art, especially anthropomorphism, have been incredibly important, because they led to the creation of Disney’s iconic animation style and some of his most beloved characters; it also allowed Disney animation to achieve such success that those characters have remained immensely popular since the early 1900s.











